RoR - Why Use Ruby on Rails for Web Appliications

Ruby on rails is an open source web application framework. It is named as such because it is written in Ruby. Ruby refers to a general-purpose programming language. It is developed by Yukihiro "Matz" Matsumoto in the 1990s. 

Ruby supports multi programming paradigms. Ruby on rails was extracted by David Heinemeier Hansson in 2004. Initially it was created as an open source in 2004. It did not share commit rights with the project till February 2005. 

Why Use Ruby on Rails for Web Appliications

The latest version of this web application framework is Rails 5.2.rc1  and released on Nov 28th 2018. Ruby on rails uses the model view controller (MVC) pattern to organize application programming in computers. 

The main difference between Ruby on rails and other web application frameworks is that ruby on rails is faster and easy to use as compared to other frameworks. It enables developers to enjoy easy and fast programming. It can run on most servers which support CGI. This framework also supports servers like MySQL, SQL Server, DB2, Oracle and PostgreSQL. 

5 Reasons Why use Ruby on Rails?

Professional companies use Ruby on Rails web application framework due the following 5 reasons:

1. Cost saving:

This web application framework works for free on an operating system (Linux) and other databases and servers which are also free. Therefore, the costs of a company are largely reduced without sacrificing on speed, security or performance.

2. Rapid Development:

Ruby on rails enables companies to model out website features very quickly. It is a rapid application development tool and companies can go from modelling and estimating towards the actual development process easily and quickly. This largely assists companies on large projects where time saving is very important. 

3. Collaboration:

Ruby on rails Dubai  is extremely responsive. The toolkit of this framework is very vast and diverse and gives developers a huge leverage to work on. 

4. The Ruby Way:

During the making of Ruby on Rails, consistency was showed in the structure and methodology whilst writing code. The architecture used by Ruby on Rails which is Model View Controller, makes the code easier to manage between developers. Passing the code between developers involves a shorter learning curve as the coding style of a developer doesn’t hamper in the process of writing the code. This helps when many developers are required to work on a single project. 

5. Future Demand and Adoption:

The creators of Ruby on Rails have understood the fact that websites are now using morehubs of information. They are becoming more interactive. Hence, newer web services which have launched recently run RoR. 

The lists of websites built in Ruby on Rails are given as follows:

• Hulu
• Groupon
• LivingSocial
• Twitter
• SoundCloud
• ZenDesk
• Scribd
• YellowPages
• Basecamp
• Shopify
• Urban Dictionary
• SlideShare
• GitHub

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Search Engine Optimization - Why SEO Is Must for Business

Search engine optimization, something that many people assume they can do very easily because they know much about the internet and they do not need any professional assistance. Honestly, in some cases this may work, but most of the time it can be a pathetic experiment on your website and mostly it will ruin your web business. 

Marketing is a very important element that can bring targeted customers and without proper marketing technique a business can fail. Here in this article we are discussing the importance of search engine optimization (SEO) and also why it is a must for success.

SEO Takes Time, Effort, & Dedication

The search engine is something no one can do part time, it is a dedicated job which needs attention, time and dedicated efforts. Hiring a professional search engine optimization company in Dubai can do wonders for a website as they have time, effort and expertise to design role-tailored optimization strategy for your website; they are able to deliver you a SEO campaign.

Professional companies are able to offer you complete set of search engine optimization practices that can be missed out in case you are doing your own SEO, obviously you do not have dedicated time to track all optimization activities which can easily let you distracted from your goals.

SEO Tools, SEO Strategy

Honestly, the web stores are now filled with different kinds of SEO tools but it is also true that experts always keep a list of tools which they use to execute reports and other optimization processes such as keyword analysis, keyword research, keyword density, etc. like any other profession SEO also needs part of the necessary tools that can help the person in designing SEO strategy and tracking the results. 

Appropriate tools are used by professional SEO analyst to create strategies and road maps that can help them in getting desired results for their website. They understand that optimization strategy is crucial for a successful campaign and if it is designed by a professional it will bring great results – as it will help your website in getting impressive rankings and help you getting a bigger Return on Investment (ROI). 

Search Engine Optimization Is Not Easy

It is vital to understand that search engine optimization is not easy and simple; it is not simple like starting a website and starts linking it here and there or everywhere. However, it is more about strategy, architecture and method; in fact, it is now much more like an engineering practice.  

Professional SEO experts stay up to date about search engine algorithms which are prone to change from time to time. Knowing about recent SEO trends is important, but that does not mean you must follow them that is why professional SEO experts use their experience, historical methods and skills to bring successful results

Researching trends are more viable than just following new SEO trends as verified strategies are more important than adopting anything that just come up on the internet.


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Benefits of Web Services

Web services refer to those services which help companies in various internet related tasks. IT has become a part of our daily life and not only the general public, but the corporate world too has shifted towards it. It has opened new doors of opportunities for businesses and their marketing. 

A new trend has established in which some entrepreneurs have started working on online businesses. This enables them to operate and manage their business in the comfort of their own homes. 

These online stores have removed the old psyche of people referring to false information being placed on the internet and how websites cannot be trusted. Many websites are now filled with contact information and locations of various companies.

Customers are also well aware of these websites. Web services Dubai are used in increasing the traffic of these websites (SEO), editing and making websites more attractive and more view-able for the target audience. 

Web designers and developers mostly work on this and create such websites which are linked closely to the overall theme of the company. These developers need to gain knowledge about the company and its main purpose. 

If the company is selling a product or a service, the website must reflect the benefits customers will receive if they purchase this product or service.

Benefits of web related services:

There are many benefits of such web services which are highlighted as follows:

1. Brand Awareness:

Awareness of a particular company or brand is increased if they have a website. General public is now very active on the internet and spreading awareness amongst the target market is not a difficult task. This may be extremely beneficial when the company is using the internet as the only platform for marketing its product or service. Also, this is very useful to promote a specific deal introduced by the company.

2. Spreading knowledge about the company:

Web services are beneficial in spreading necessary information about the company. As the people have started becoming extremely active on social media and the internet, they require having full knowledge about the current companies and organizations. 

These companies have to highlight the benefits of their product or service in their website. This helps in creating a good product image in the consumers mind and helps in the proper positioning of the product. Information related to the competing product or service is also easily accessible therefore companies must create a unique website which is liked by people.

3. Creating a website related to the overall theme of the company:

If a website is created which promotes the overall theme of the company, it is extremely beneficial for the company. This helps customers in remembering the product through the theme. Web developers must have proper information related to the company before conducting such a project. 


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What Are The SEO Services Offered in Dubai

SEO stands for search engine optimization. It refers to the process of attracting traffic on a website by making it appear on a search engine’s search results. These results may be either natural or paid. 

Generally, the website which is shown on top of the results page is more likely to attract more traffic. SEO usually targets different types of searches which are academic search, image search, local search and many more.

It is an advanced marketing strategy which is now gaining popularity in the corporate world. It requires SEO experts to assess how search engines work, the types of things people usually search for, which search engines are usually preferred and the keywords typed into search engines.

Search engine optimization means that websites are optimized through editing content and HTML associated with the website to attract traffic.

SEO Services Offered in Dubai

SEO is important in Dubai and because it is used as a marketing tactic by many professional companies in UAE. Those companies which have online presence mainly use this. For them, attracting the target audience is vital to generate revenue. 

For businesses that solely rely on the internet to market their product, this tactic is crucial. SEO services offered in Dubai and many other parts of the world and have gained popularity and many companies have benefited from.

What SEO services are offered in Dubai:

There are a variety of SEO services provided by search engine optimizers. Different companies require different services as they have different goals and objectives to accomplish. These search engine optimization services are described as follows:

1. Website SEO audit Service

A website SEO audit refers to an auditing procedure of the website. There can be two parallel situations. A simple website audit may be only a few pages long and would identify only minute issues like missing titles and less content. 

On the other hand, a detailed and lengthy audit may have many pages and would identify all the errors present in the website. This would completely change the outlook of a website and would make it better and more able to attract traffic.

2. On-page SEO Service

This SEO technique refers to solving all the problems which are identified through the SEO website audit. It is an essential technique and deals in resolving all the issues which may occur in the website. 

The same procedure is followed as with the website audit, the service may cover only the major issues of the website or may solve all the problems and flaws present in the website.

3. SEO content writing Service:

This service refers to writing good quality content which can attract visitors. These content incorporate the usage of the keywords frequently searched by internet users. This helps in attracting a lot of traffic towards the firm.

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