Every
now and then experts keep on predicting about the trends of every field for the
next year or so. Search engine optimization is no different as experts have
keen eye on the trends of it for 2017. Here are some of these,
Voice search, artificial intelligence:-
According
to Will Critchlow, CEO/ founder of distilled says that machine learning will
still be thriving in the year 2017, both invisibly and visibly. Progress in the
functions like image recognition and lip reading has increased enormously which
was difficult for humans in the past.
Google
is reducing the amount of some crazy projects due to the fact that Sundar Pichai
is planning to double on its machine learning/artificial intelligence for the
future and discarding all those that don’t fit in well according to the vision.
Due to
the explosion in the machine learning, what feature that will improve and
thrive is the voice search, and this trend of SEO in Dubai is showing a lot of promise for 2017 and years to come.
AMPs (Accelerated Mobile Pages):-
As Ruth Attwood, senior SEO consultant 4Ps
Marketing gives his views about the accelerated mobile pages saying that AMP
has not yet reached its peak and it still has the capacity to grow more before
it vanishes in the time.
Google is banking on it really hard and it just
seems to be a matter of time before we are going to see it in eCommerce sites
performing to its fullest.
According to Ruth “it will be worth seeing when
mobile first indexing gets to unveil despite of the claims made by Google that
they are looking for “low delta”, I feel big changes in the visibility of
non-responsive sites if they don’t sync their markup and content.
Growth of mobile and semantics:-
According Max Hollaway, who is the executive search
manager at the Pi Datametrics, 2017 may be or surely can be the year of mobile
as it has already showed its dominance against the desktop having higher search
volume.
SEO is
definitely going to see a thrust toward the mobile first index and mobile first
design which is targeted at semantics.
Max stated that
they did an experiment which involved 2.8 million searches and these search
results showed that 35 percent of pages contained a keyword ranking like “shoe
stores” and its semantic cousin or the related on “how can I buy best shoes
online” within 20 positions of each other.
Above findings
show that lots of work needs to be done by search marketers of optimizing the
content for semantic strings and for search engines in enhancing the
understanding of the user input. This is to make sure that users have access to
the best content.
Procurement change:-
Andrew Girdwood who is the head of media technology
at Signal feels that there will be access of experts of SEO Dubai based who will raise their hands and claim that hey “look my
projects and track record speaks of my expertise so I and my company can manage
the algorithm changes”.
It means that when it comes to the pitches of search
engine optimization, some focus of the obtaining the services may be head
towards creative ability, delivery techniques, access to technology, etc.
